Casino Management and Marketing

Authored by professors with decades of gaming industry experience. Over 400 pages contained in 16 chapters of the most current information on how to manage a casino. Ideal for those just entering the gaming industry or those contemplating a career in the fascinating world of casino operations.

Instructors adopting the text will receive:

• 222 exam questions/answers

• 244 end-of-chapter homework questions/answers

• Fully designed and animated PowerPoint slides for  each chapter

• Exam review slides describing the topic and number of exam questions from each chapter

Click on Chapter for Example of Chapter Power Points

Chapter 1.. A History of Casino Gaming

Chapter 2.. Profit Structure of Integrated Resorts

Chapter 3.. Profit Structure of Repeater-Market Resorts

Chapter 4.. Organizational Structure of Casino Departments

Chapter 5.. Nevada Gaming Regulations

Chapter 6.. Casino Drop & Count Processes

Chapter 7.. Cage Operations

Chapter 8.. Currency & Suspicious Activity Reporting

Chapter 9.. Slot Operations I

Chapter 10.. Slot Operations II

Chapter 11.. Blackjack

Chapter 12.. Chemin de Fer & Baccarat

Chapter 13.. Craps

Chapter 14.. Roulette, Three Card Poker, & Fan Tan

Chapter 15.. Race and Sports Book Operations

Chapter 16.. Introduction to Casino Marketing