Gaming Research: Journal Articles and Textbooks
Refereed/Peer Reviewed Journal Articles
Lucas, A.F. (in press). Estimating the Impact of Las Vegas Poker Rooms on Slot and Table Game Business Volumes: An Empirical Examination of Extant Operating Theory. Cornell Hospitality Quarterly.
Kalargyrou, V., Singh, A.K., & Lucas, A.F. (2012). Estimating the effect of racino restaurant sales on slot wagering volume, International Journal of Contemporary Hospitality Management, 24(7), 1088-1099.
Abarbanel, B.L.L., Lucas, A.F., & Singh, A.K. (2011). Estimating the indirect effect of sports books on other in-house gaming volumes. UNLV Gaming Research & Review Journal, 15(2), 77-90.
Singh, A.K., Dalpatadu, R., & Lucas, A.F. (2011). The Probability Distribution of the Sum of Several Dice with Applications to Gaming. UNLV Gaming Research & Review Journal, 15(2), 109-118.
Tanford, S. & Lucas, A.F. (2011). The indirect impact of casual dining on low-end gaming in destination and local casinos. International Journal of Hospitality Management, 30(3), 486-494.
Lucas, A.F. & Singh, A.K. (2011). Estimating the ability of gamblers to detect differences in the payback percentages of reel slot machines: A closer look at the slot player experience. UNLV Gaming Research & Review Journal, 15(1), 17-36.
Lucas, A.F. (2011). Estimating untracked gaming volumes by hotel occupancy segment. Cornell Hospitality Quarterly, 52(2), 209-218.
Suh, E. & Lucas, A.F. (2011). Estimating the impact of entertainment on the gaming volume of Las Vegas hotel casinos. International Journal of Hospitality Management, 30(1), 103-111.
Lucas, A.F. & Tanford S. (2010). Evaluating the impact of a new resort amenity on gaming business volumes. UNLV Gaming Research & Review Journal, 14(2), 1-13.
Lucas, A.F., Singh, A.K., Gewali, L.P., & Singh, A. (2009). An application of spatial population partitioning using Vornoi diagrams: An analysis of slot machine performance data. Journal of Travel & Tourism Marketing, 26(4), 415-429.
Bernhard, B. J., Lucas, A. F., Jang, D., & Kim, J. (2008). Responsible gaming device research report. UNLV Gaming Research & Review Journal, 12 (1/2), Supplemental pagination, 1-56.
Lucas, A.F., & Singh, A.K. (2008). Decreases in a slot machine’s coefficient of variation lead to increases in customer play time. Cornell Hospitality Quarterly, 49(2), 122-133.
Eisendrath, D., Bernhard, B.J., Lucas, A.F., Murphy, D.J. (2008). Fear and managing in Las Vegas: An analysis of the effects of September 11, 2001, on Las Vegas Strip gaming volume. Cornell Hospitality Quarterly, 49(2), 145-162.
Bernhard, B.J., Green, M.S., & Lucas, A.F. (2008). From maverick to mafia to MBA: Gaming industry leadership in Las Vegas from 1931 through 2007. Cornell Hospitality Quarterly, 49(2), 177-190.
Lucas, A.F., Singh, A.K., & Gewali, L. (2007). Simulating the effect of pay table standard deviation on pulls per losing player at the single-visit level. Gaming Research & Review Journal, 11(1), 41-52.
Lucas, A.F., Dunn, W.T., & Kharitonova, A. (2006). Estimating the indirect gaming contribution of bingo rooms. Gaming Research & Review Journal, 10(2), 39-54. Won Best Paper Award at the 2006 Las Vegas International Hospitality & Convention Summit.
Lucas, A.F., & Brandmeir, K. (2005). Estimating the short-term effects of an increase in par on reel slot performance. Gaming Research & Review Journal, 9(2), 1-13.
Lucas, A.F., Dunn, W.T., & Singh, A.K. (2005). Estimating the short-term effect of free-play offers in a Las Vegas hotel casino. Journal of Travel & Tourism Marketing 18(2), 53-68.
Lucas, A.F., & Dunn, W.T. (2005). Estimating the effects of micro-location variables and game characteristics on slot machine volume: A performance – potential model. Journal of Hospitality & Tourism Research, 29(2), 170-193.
Lucas, A.F. (2004). Estimating the impact of match-play promotional offers on the blackjack business volume of a Las Vegas hotel casino. Journal of Travel & Tourism Marketing, 17(4), 23-33.
Lucas, A.F., Dunn, W., Roehl, W.S., & Wolcott, G. (2004). Evaluating slot machine performance: A performance-potential model. International Journal of Hospitality Management, 23(2), 103-121.
Salmon, J., Lucas, A.F., Kilby, J., & Dalbor, M. (2004). Assessing discount policies and practices within the casino industry. Gaming Research & Review Journal, 8(2), 11-25.
Lucas, A.F. (2003). The determinants and effects of slot servicescape satisfaction in a Las Vegas hotel casino. Gaming Research & Review Journal, 7(1), 1-20.
Lucas, A.F., & Santos, J. (2003). Measuring the effect of casino-operated restaurant volume on slot machine business volume: An exploratory study. Journal of Hospitality and Tourism Research, 27(1), 101-117.
Lucas, A.F. & Bowen, J.T. (2002). Measuring the effectiveness of casino promotions. International Journal of Hospitality Management, 21(2), 189-202. Won I-CHRIE’s W. Bradford Wiley Memorial Research Award for best original research paper in 2002.
Lucas, A.F., & Kilby, J. (2002). Table games match play offers: Measurement & effectiveness issues [Special gaming issue]. Bottomline, 17(1), 18-21.
Lucas, A.F., Kilby, J. & Santos, J. (2002). Assessing the profitability of the premium player segment. Cornell Hotel & Restaurant Administration Quarterly, 43(4), 65-78. Won Cornell Quarterly’s Best Article Award for 2002.
Lucas, A.F., & Roehl, W.S. (2002). Influences on video poker machine performance: Measuring the effect of floor location. Journal of Travel & Tourism Marketing, 12(4), 75-92.
Lucas, A.F. & Brewer, K.P. (2001). Managing the slot operations of a hotel casino in the Las Vegas locals’ market. Journal of Hospitality & Tourism Research, 25(3), 289- 301.
Textbooks
Lucas, A.F. & Kilby, J. (2013). Casino Management & Marketing Case Studies, San Diego: Gamma.
Lucas, A.F. & Kilby, J. (2012). Introduction to Casino Management, San Diego: Gamma.
Lucas, A.F., & Kilby, J. (2008). Principles of Casino Marketing, San Diego: Gamma.
Kilby, J., Fox, J., & Lucas, A.F. (2004). Casino Operations Management, 2nd Edition, New York: Wiley. As of 2011, this book is also available in Mandarin Chinese.
Trade Publications
Bernhard, B.J., Abarbanel, B.L.L., Lucas, A.F., Sahl, D., & Philander, K. (Sep. 12, 2012). GlobalScan: Review of Addiction by Design, 3-26.
Kilby, J. & Lucas, A.F. (2011). Discounting player losses. Casino Enterprise Management, 9(9), 72-77.
Acknowledged as a contributor to the American Gaming Association’s white paper entitled, “Demystifying slot machines and their impact in the United States.” This paper was made available on the AGA’s website (www.americangaming.org) in July of 2010.
Lucas, A.F. & Bowen, J.T. (2000). Measuring the Effectiveness of Casino Promotions in the Las Vegas Locals’ Market. Nationwide, 16(1), 7-9.
Lucas, A.F. & Brewer, K.P. (1999). Managing the Slot Business of a Hotel Casino with Multiple Regression Analysis. Nationwide, 14(1), 8-11.