Principles of Casino Marketing |
|
$ 89 USD |
|
Plus Shipping (Domestic Only) $5 U.S. |
Principles of Casino Marketing |
|
$ 89 USD |
|
Plus Shipping (Domestic Only) $5 U.S. |
Click on Chapter for Example of Chapter Power Points
Chapter 1.. Introduction to Casino Marketing Topics
Chapter 2.. Introduction to Casino Promotion: Premium & General Market Tactics
Chapter 3.. Introduction to Slot Clubs
Chapter 4.. Introduction to Database Marketing
Chapter 5.. Match-play Offers, Promotional Chips, & Vouchers
Chapter 6.. Dead Chip Programs (Called "Rolling" in Asia)
Chapter 7.. Discounting Player Losses
Chapter 8.. Structuring a Discount Program
Chapter 9.. Assessing Deal-making Policies & Practices
Chapter 10.. Casino Hosting & Credit Procedures
Chapter 11.. Repeater Market Promotions
Chapter 12.. Understanding the Contributions of Amenities
Chapter 13.. The Marketing Plan: A Property Perspective
Copyright 2016 Anthony F. Lucas and Jim Kilby