Fully animated and designed PowerPoint slides for each chapter of the Principles of Casino Marketing. The slides closely follow the content of each chapter and are imbedded with questions designed to spur class participation. Because the imbedded questions are followed by the answers, we recommended that the slides are distributed to the students at some point following the lecture. If students have access to the slides prior to or during the lecture, the imbedded questions will not serve their purpose.
This special 2-hour presentation uses countless interviews with Mafia experts and Vegas insiders to trace the long history of VEGAS AND THE MOB.
Vegas existed before the mob came to town but not in any way that would be familiar to the millions of people who flock to the city today.It took the vision of legendary mobster Bugsy Siegel to start the transformation of Vegas and his monumental Flamingo Hotel became the anchor of "the strip." Follow the influence of the mob in Vegas from Siegel through the "Strawman Trials" which today's gaming giants claim marked the end of mob influence in Vegas. See how Jimmy Hoffa worked with the mob to help build the heart of Vegas while attracting the attention of J. Edgar Hoover and how the arrival of Howard Hughes began the remarkable transformation of Vegas into a "family" entertainment center. Trace the story of legendary front-man Allen Glick the basis for the hit movie Casino and meet mob lawyers, Nevada officials, gambling moguls and entertainers who reveal the hidden history of Vegas.
From the Flamingo to the Luxor, this is the complete story of how the mob exploited legal gambling to make billions of dollars and created an American institution.