• Written by the authors of the best-selling casino management textbook in the world, “Casino Operations Management”

• Authors have more than 40 years of experience in the field, along with 30 years of experience as university professors

• With active consulting practices, the authors were able to incorporate some of the latest trends in the casino marketing field

• Click for Sample Chapter
• Click for Sample PowerPoint
• Click for Sample Question and Answers

Order Today!!
$89 plus shipping

$5 U.S. and Canada $15 International

If you don't have a PayPal account, just click "Continue" where it says:

• Available NOW!!
  

• Thirteen chapters of original casino marketing material, spanning more than 230 pages in 8 1/2" x 11" format

• Instructors adopting text will be provided with:

1. Fully animated PowerPoint slides for each chapter
2. 200 homework questions, answers, and discussion questions
3. Exam materials that include more than 100 multiple choice questions and answers

• All homework, PowerPoint slides, and exam questions follow the text

• Text is designed to accommodate instructors with little or no gaming management experience

1. Introduction to Casino Marketing Topics
2. Introduction to Casino Promotion: Premium & General Market Tactics
3. Introduction to Slot Clubs
4. Introduction to Database Marketing
5. Match-play Offers, Promotional Chips, & Vouchers
6. Dead Chip Programs
7. Discounting Player Losses
8. Structuring a Discount Program
9. Assessing Deal-making Policies & Practices
10. Casino Hosting & Credit Procedures
11. Repeater Market Promotions
12. Understanding the Contributions of Amenities
13. The Marketing Plan: A Property Perspective