Principles of Casino Marketing

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  • Thirteen chapters of original casino marketing material, spanning more than 230 pages in 8 1/2" x 11" format
  • Instructors adopting text will be provided with:
    • Fully animated PowerPoint slides for each chapter
    • 200 homework questions, answers, and discussion questions
    • Exam materials that include more than 100 multiple choice questions and answers
  • All homework, PowerPoint slides, and exam questions follow the text
  • Text is designed to accommodate instructors with little or no gaming management experience

Click on Chapter for Example of Chapter Power Points

Chapter 1.. Introduction to Casino Marketing Topics
Chapter 2.. Introduction to Casino Promotion: Premium & General Market Tactics
Chapter 3.. Introduction to Slot Clubs
Chapter 4.. Introduction to Database Marketing
Chapter 5.. Match-play Offers, Promotional Chips, & Vouchers
Chapter 6.. Dead Chip Programs (Called "Rolling" in Asia)
Chapter 7.. Discounting Player Losses
Chapter 8.. Structuring a Discount Program
Chapter 9.. Assessing Deal-making Policies & Practices
Chapter 10.. Casino Hosting & Credit Procedures
Chapter 11.. Repeater Market Promotions
Chapter 12.. Understanding the Contributions of Amenities
Chapter 13.. The Marketing Plan: A Property Perspective

Copyright 2016 Anthony F. Lucas and Jim Kilby